Keep your press releases to a maximum of words — and be sure to proofread them before submission. It also received a very high pick-up from web services. You always want to make it as easy is possible for the press to get ahold of you.
The biggest bit of advice I can give you about how to write an effective press release is to keep it as short as possible. The email could be picked up by spam bots and flood your email.
What will take place. This article covers the basics of political campaign press releases. Dateline and lead paragraph. So it's got to have appeal to the entire readership of the publication. Take the time to discover the names and e-mail or snail mail addresses of the person likely to cover your campaign.
Keep your sentences and paragraphs short. Include an email address if you're writing an online-only release.
How much information is enough. You might even want to rewrite the press release to fit their beat. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog Virginiaonline media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area. Anna started her writing career as a research and writing assistant for eBooks on various niches.
On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. You won't want to give too many details up front. Be sure to add relevant keyword phrases, such as location or office, into your title and sub headline.
Consider possible responses to your release and prepare counter-arguments ahead of time. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
Use the press release as a sales tool.
Rather than focusing singularly on the client, we felt it was important to focus on implications this certification has on the end user, and really, the industry as a whole. If well written, a press release can result in multiple published articles about your firm and its products.
Send your release to the right audience s with the right message and it can have an even greater impact than was possible before the Internet. And it uses multimedia: Should you send out a traditional press release, or would an online-only press release suffice. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals which were all met.
How to Write Campaign Press Releases By Peter G. Pollak, Many campaigns start out enthusiastically issuing press releases left and right. When their releases don't always get picked up or they don't like the way the releases are used, some campaigns get into blaming the.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy. Even in these days of new media and Webthe press release remains a tried-and-true way of getting your political message out.
By writing a press release for a political campaign, you can reach both the traditional news media, and a network of bloggers and webmasters sympathetic to your candidate or. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(59). This is another example of a headline that briefly highlights the newsworthy element of the story. Another thing to notice in this political press release sample is that it is written entirely in the third person and avoids the trap of turning a press release into an advertisement or an editorial.
When you have finished writing your. Write an Optimized Political Press Release A well-written online press release in an excellent way to build publicity. Think of a press release as a short, newsworthy article about your campaign or candidate that is distributed to relevant media contacts.How to write a political press release example